Mainstream Press: New iPad Doesn't Look Different, So it's Not a Big Upgrade

New York Times

Apple may not need a bold overhaul of the look of its tablet computer to attract waves of new buyers.

Right, quadrupling the resolution, slapping in a high quality camera, putting in a faster processor and maintaining battery life & price points is no big deal, because the outer shell didn’t change. This is a bold overhaul!

Wall Street Journal

While the updated iPad lacks any radical changes, it appeared to meet the expectations of tech pundits and Apple fans who have been following the rumored features for weeks and who, as usual, cheered throughout the event.

Starting to pick up a theme here. Seems as if the mainstream press doesn’t get that something is different unless it looks different.